This is the one question that every sales person is seeking the answer to. If you know how to motivate people to buy, then you can increase your sales power. And wouldn’t that be good for your profit and […]
Regardless of what product or service you’re selling, you should be able to relate to her dilemma.
Outdated sales skills fail to address the core issue of how we think about selling and unless we get to that core and […]
A couple of months ago I had a small kitchen fire in my home. All is well now, but for a few days my family and I camped out in a hotel room and once we returned home we […]
Last week, one of my clients—we’ll call him Rick—had a demo scheduled with a prospect. The standard “show up and throw up” they typically did early in the sales cycle.
Trying to shorten the sales cycle, I asked naively, “Why […]
There are several reasons why consultants ultimately lose deals they should have won. Unless your portfolio is poor, consultants lose contracts because they either didnt listen or they didnt speak effectively to convey what services they could offer, that […]
The first sign that you might need to explore new marketing strategies, is a sharp decline in the effectiveness of your advertisment campaign. Yeah, you shell out a lot of hard earned cash to advertise, and the public turns […]
Some of the most effective things in life are the simplest. Marketers spend a lot of time trying to understand the psyche of consumers, discover ways to predict economic trends and a million other aspects of business that can […]
Many successful marketers began their careers as children setting up a lemonade stand or selling newspapers. Years of experience and exposure to more mature and intricate marketing techniques change a lot of things, but there is one aspect that […]
How many times has it happened to you? You walk through the doors of a place of busineess and here he comes – perfectly groomed with a smile planted across his face in greeting. Within two minutes he has […]
Marketers from every niche have common ground when it comes to bills. Yeah, every month there’s a new stack of bills demanding to be paid. Will there be enough profit to slide right through bill paying time without a […]